A working farm fifteen minutes from Roanoke

Pure Grass Farm sits in Troutville, in Botetourt County, about fifteen minutes north of Roanoke up Interstate 81. Close enough that our customers come out on an ordinary weekday. Far enough that when you get here you are standing in open pasture with the Blue Ridge on the horizon.

Brian and Jenn Bowen farm this ground. The cattle you can see from the store are theirs, and the beef in the freezer came off this grass.

What 100% grass-fed and grass-finished actually means

Almost all beef sold in America starts on grass. The difference is what happens at the end. Most cattle are moved to a feedlot for their last months and finished on grain, which is what puts the fat on quickly and produces the uniform product a supermarket wants.

Ours never go to a feedlot. They are born on pasture, raised on pasture and finished on pasture, eating grass their whole lives. It takes longer and it costs more, and it is the reason the beef tastes like beef.

How the animals are raised

Moved onto fresh grass through the grazing season, so the pasture recovers behind them
No hormones, no growth promotants
No routine antibiotics
Processed locally, not shipped across the country and back

Who else you will meet on the shelf

We stock other Virginia producers alongside our own meat: pasture-raised chicken from Pamplin Poultry, dairy from The Family Cow, spring-raised trout from Smoke in Chimneys, sourdough from BOCO, coffee from Asher's, and work from local potters, painters and makers. We stock them because we buy them ourselves. See who they are.

Come and look

The store is open Monday, Tuesday, Thursday, Friday and Saturday, 9am to 6pm. Directions and hours are here, and you are welcome to ask how any of it is raised while you are standing in it.

The Pasture Room

Behind the farm store is an indoor event space with exposed timber and windows onto the pasture. The Pasture Room hosts weddings, company events and celebrations, with food that can come off the fields outside the window.

Rolling green pasture and wire fence at Pure Grass Farm in Troutville, Virginia, with the Blue Ridge mountains along the horizon

About Pure Grass Farm

A simpler, more honest way to raise food

Pure Grass Farm is built on the belief that good food starts with the land. From our pastures in Troutville, Virginia, we raise beef, lamb, and eggs with care, intention, and respect for the natural systems that sustain them. Our goal is simple: to provide food you can trust, raised the right way, by people who stand behind it.

Brian and Jenn Bowen standing together in a pasture at Pure Grass Farm in Troutville, Virginia at sunset

Why We Farm This Way

Modern food systems prioritize speed and scale. We prioritize care.

By raising animals on open pasture and letting nature lead the process, we’re able to produce food that reflects the health of the land it comes from. Grass, sunshine, fresh air, and time are not shortcuts. They’re essential ingredients in food that tastes better and nourishes more deeply.

View across the green pastures and barn at Pure Grass Farm in Troutville, Virginia, with the Blue Ridge mountains on the horizon

Pasture-Raised, From the Ground Up

Our animals spend their lives on pasture, grazing and foraging as nature intended. We manage our land with regenerative principles that support healthier soil, stronger plants, and more resilient ecosystems. Each decision we make is guided by what’s best for the animals, the land, and the families who trust us with their food.

SHOP THE FARM STORE

Farming With Purpose and Responsibility

We believe that farming comes with responsibility, not just to our customers, but to the land and community around us. That responsibility shows up in how we care for our animals, how we steward our pastures, and how we prepare each order with intention. When you buy from Pure Grass Farm, you’re choosing food raised with accountability at every step.

The farm at Pure Grass Farm in Troutville, Virginia

American Grown in Troutville, VA

Our farm is located in Troutville, Virginia, where rolling pastures and seasonal rhythms shape everything we do. Farming locally allows us to stay connected to our land, our community, and the people we serve. Whether your food is picked up nearby or shipped directly from the farm, it starts here, on pasture managed with care.

From Our Farm to Your Table

LEARN ABOUT OUR PRACTICES HOW TO ORDER