Now Offering Lamb/Mutton
100% Grass-fed and Grass-finished Lamb/Mutton has arrived at Pure Grass Farm.
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Grass-Fed & Grass-Finished Lamb
Grass-fed, grass-finished mutton raised on our own pasture in Troutville. Chops, roasts,...
What we raise, and what we stock
Everything with our name on it was raised on this farm in Troutville. Everything else comes from a Virginia producer we buy from ourselves.
Explore more cuts: oxtail, london broil, skirt steak, picanha, beef liver and beef tallow skincare.
What makes this different from supermarket beef
Grass finished, not just grass fed
Our cattle are raised on grass and forage without grain finishing. Ask about the finishing diet and farming practices when comparing beef.
One farm, not a supply chain
Every cut with our name on it came off this ground and went to a local processor. Nothing crossed the country twice before it reached your freezer.
You can come and look at it
The pasture is behind the store. If you want to know how your food was raised, you can stand in the field and ask the people who raised it.
No hormones, no routine antibiotics
Our published farming practices describe no growth hormones and no routine antibiotics. Ask the farm directly about livestock care and any specific sourcing requirements.
The barn from across the pasture.
How To Order
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Create an Account
Create an account to shop the farm store and place your weekly orders with ease.
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Shop the Farm
Browse available beef, lamb, and eggs and place your order by Monday. Availability reflects what’s ready each week.
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Enjoy Your Food
We pack orders mid-week and notify you when your food is ready for pickup or delivery. Check the fulfillment options for your address at checkout and follow your order confirmation.
It's a Simple Way of Farming, and It Works
Everything on our farm has a purpose, and it starts with healthy soil.
✓ Our livestock graze rotationally, giving pastures time to rest and regrow.
✓ The hens come next, scratching for bugs and spreading fertility back into the ground.
✓ Each season, the land grows richer, the animals thrive, and the food tastes better for it.
Read our farm story and ask us about the food you bring home.
Why buy beef direct from the farm
You know what the animal ate
Our cattle are raised on grass and forage without grain finishing. Buying from the farm gives you a direct place to ask about feeding, grazing and how your beef was produced.
It was processed locally, not shipped around the country
Our cattle go to a local processor and come back here. Nothing crosses the country twice before it reaches your freezer.
You can come and look at it
The pasture is behind the store. The cattle are on it. If you want to know how your food was raised, you can stand in the field it was raised in and ask the people who raised it. Here is how we farm.
Plan a larger freezer order
Considering a quarter, half or whole beef? Compare the price basis, cuts, processing and pickup arrangements before committing. Read our larger-order planning guide and ask the farm about current availability.
A year on the grass
Beef from a feedlot is finished in a few months on grain. Ours takes as long as it takes, because the animal is doing it on grass. That is slower, more expensive and entirely the point.
Early summer. The herd out at first light.
Spring and summer
The cattle are moved onto fresh pasture regularly through the growing season. They take the top of the grass, leave the manure behind them, and move on before the ground is damaged. The grass then gets weeks to recover with its roots intact, which is what builds soil rather than depleting it. The laying hens follow behind, scratching through and spreading what the cattle left.
Cattle and sheep grazing together, and an evening in March.
Autumn and winter
Grass stops growing, so the herd moves onto stockpiled pasture and hay cut off this same ground in summer. No feedlot, no grain finishing, no shipping animals across the country to be fattened somewhere else. They stay here, on this farm, until they are ready.
The herd coming in at last light.
More on how we farm, or see what is in the freezer this week.
Why people drive out here
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“Finally found a farm I can trust. The flavor of their beef is incredible, and I love knowing exactly how the animals are raised.”
Emily J., Roanoke, VA
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“The eggs alone are worth it. Deep golden yolks, rich taste, and they actually stay fresh longer than store-bought.”
Michael B., Troutville, VA -
“I’ve been buying directly from the farm for a while now, and the quality never disappoints. You can taste the care that goes into everything they raise.”
Sarah P., Lexington, VA
Plan your order and farm-store visit
Where can I buy grass-fed beef near Roanoke?
Shop Pure Grass Farm at 457 Country Club Road in Troutville, Virginia. Browse grass-fed steaks, ground beef, roasts and organ meats online before visiting. Our Roanoke buying guide helps you plan cuts and pickup.
What does grass-fed and grass-finished mean at Pure Grass Farm?
Our cattle are raised on grass and forage without grain finishing. The finishing diet matters when comparing beef, so ask about the complete feeding program rather than relying on a short label. Read our farming practices for how we manage pasture and livestock.
When is the Troutville farm store open?
The store is open Tuesday, Wednesday, Thursday, Friday and Saturday from 9am to 6pm, and closed Sunday and Monday. Before a special trip, check our contact page or call (540) 240-9955 about holiday hours and the products you need.
Can I walk in, or should I order ahead?
You can visit during store hours. Ordering ahead lets you choose from the current online inventory and receive a pickup notification. If a particular cut or eggs are essential to your trip, confirm availability first instead of assuming the farm has the same stock every week.
How does online ordering and pickup work?
Choose your products, select an available fulfillment option at checkout and follow the farm readiness notification. The ordering guide asks customers to order by Monday night for mid-week packing. Farm-store pickup is free; wait for confirmation before making a collection trip.
Does Pure Grass Farm offer local delivery?
Local delivery is available for eligible orders and addresses. The ordering page lists a $50 minimum, but a qualifying order value alone does not establish coverage. Check the options for your address at checkout or contact the farm before relying on delivery.
Can I have meat shipped outside the local area?
Do not assume every item or address qualifies for shipping. Contact the farm about the specific products, destination, packaging and total cost before ordering for a distant address. Pickup, local delivery and parcel shipping are different arrangements; confirm the one you need.
Can I ask about a quarter, half or whole beef?
Yes. Use our quarter, half and whole beef guide to prepare your questions, then contact the farm about current availability. Ask what the quoted weight represents, which fees are included, how cuts are selected and when pickup would happen. A larger order does not automatically establish a lower take-home cost per pound.
Which cuts should I choose for everyday meals?
Start with ground beef for flexible weeknight meals, roasts and slow-cooking cuts for longer cooking, and steaks for individual portions. Compare package weight, bones and the cooking method you plan to use, rather than choosing solely by price per package.
Do you sell lamb, mutton, chicken and eggs?
Browse the current lamb and mutton, pasture-raised chicken and egg collections. These foods have different sourcing and feeding details. Read the individual product description and availability instead of assuming every farm-store item is raised or fed the same way.
Where can I find beef organs, soup bones and suet?
The organ-meat collection is a useful starting point. You can also check beef soup bones and beef kidney fat and suet directly. Confirm the package size and intended use; bones, organs and fat are separate products.
Does the farm have a wedding and event venue?
The Pasture Room is our wedding and event space in Troutville. Visit the wedding venue page for photographs, layout-dependent guest guidance and the tour inquiry form. Share your date, guest count and event plans so the venue can confirm availability and a suitable arrangement.
A farm meat market for Roanoke, Botetourt County and the Blue Ridge
Our farm store is in Troutville, north of Roanoke in Botetourt County. Our customers come from Roanoke, Salem, Vinton, Daleville, Fincastle and across Botetourt County, and most of them fold the trip into an ordinary errand run.
Order online and collect at the farm store, which is the reliable way to get eggs and the popular cuts before they go. How ordering works and where to find us.
If you usually buy from a butcher or a meat market, the farm store works the same way, except every beef cut in the case came off our own pasture. Steaks, roasts, ground beef, organ meats and bones, alongside pasture-raised chicken, eggs and mutton.
Pure Grass Farm store
457 Country Club Rd, Troutville, VA 24175
Tuesday, Wednesday, Thursday, Friday and Saturday, 9am to 6pm. Closed Sunday and Monday.
(540) 240-9955
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